Caesars sportsbook to begin advertising on the Jersey of an NHL Franchise
Wednesday 29 de September 2021 / 02:56
2 minutos de lectura
(Las Vegas).- Caesars Entertainment entered into an agreement with an NHL franchise that will give the Las Vegas-based gaming company’s sportsbook prime advertising space.
Beginning in the 2022-23 NHL season, the Washington Capitals will have the Caesars Sportsbook logo in the top right corner of their home and third jerseys. The partnership marks the first time the logo of a gambling company will be featured on the jersey of a major American professional sports franchise.
The two companies already had an existing relationship as Caesars Sportsbook opened in the franchise’s home arena last May. Capital One Arena became one of the first live sports venue to open a sportsbook when Caesars Sportsbook opened, allowing fans to place bets at one of the 17 betting windows and 12 kiosks in the 18,000 square-foot sportsbook. Wagers can also be placed from their mobile devices.
While advertising on the jersey is unique, there are several other American sports venues that will be adding a sportsbook in the near future. In Arizona, which just launched its sports betting market earlier this month, the state’s four major franchises, as well as venues for the PGA Tour and NASCAR were all awarded sports betting licenses.
“Being woven into the Washington Capitals jersey is an exciting chapter in our collective story,” said Chris Holden, Co-President of Caesars Digital in a statement. “Like Monumental Sports & Entertainment, we love blazing trails and we are always looking for innovative opportunities that drive engagement and storytelling for fans. We are proud to extend our historic partnership with such a storied franchise after launching the sportsbook at Capital One Arena.”
The NHL will allow all franchises to begin placing sponsors’ logos on up to two jerseys in the 2022-23 season.
Washington D.C. legalized sports betting at the start of 2019, but it took a couple of years to launch the market.
By Steve Schult
Categoría:Sportsbook
Tags: Sin tags
País: United States
Event
SBC Summit Americas 2025
13 de May 2025
ProntoPaga Drives the Fintech Revolution with SmartPIX and SmartRouting in LATAM
(Fort Lauderdale, SoloAzar Exclusive).- Evans Concha, CTO and Founder of Pronto Paga, shared the main innovations launched this year and how they impact the regional fintech industry. With a firm commitment to new technologies and cybersecurity, the company is positioning itself as a leader in the sector. Discover how it is redefining the future of digital payments in this article.
Friday 13 Jun 2025 / 12:00
Pay4Fun consolidates its position as a 100% Pix Payment Gateway and expands its reach in LatAm
(Fort Lauderdale, SoloAzar Exclusive).- Pay4Fun strengthens its position as a 100% Pix payment gateway with direct integration with the Central Bank, guaranteeing maximum security and efficiency in transactions. At SBC Summit Americas, Leonardo Baptista highlights the role of networking and innovation in an environment where technology and regulation are key. Discover how Pay4Fun is shaping the future of digital payments.
Thursday 12 Jun 2025 / 12:00
Air Dice Revolutionizes iGaming with Nord Legends and Player Protection Technology
(Fort Lauderdale, SoloAzar Exclusive).- Air Dice presented its innovative Nord Legends line at SBC Summit Americas, combining Norse mythology with advanced game mechanics. The company is committed to AI and gamification to enhance the user experience. Read more about Air Dice's strategic focus and global growth in this interview with Rocio Moitino, Director for Latin America.
Wednesday 11 Jun 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.